VitrA News

13 February 2007

Virtual technology ensures real results

With space at a premium for both the consumer and showroom alike, VitrA is strengthening its relationship with Logicom to provide a marketing edge borne out of a virtual world.

The international bathroom brand has upgraded its product range availability on Logicom's Virtual Worlds 3D virtual reality design system, to now include its growing range of floor and wall tiles and as Ken Aston, VitrA's UK sales manager explains, the result will enable retailers to create a truly holistic bathroom space:

"Products from our comprehensive range of sanitaryware, baths, furniture and bathroom accessories are already featured on the system, but with the availability of our vibrant and imaginative new tile ranges on the software package, our UK Showrooms of Excellence (SOEs) can now apply a complete design for a customer's bathroom, however complex or compact."

"It is this ability to respond to more complex design challenges and more demanding consumer tastes that offers the key competitive edge – with Virtual Worlds, our customers can enjoy the thrill of creating their design and playing around with colour, texture and shape knowing that every element is accurate to the millimetre. The business 'thrill' is that our SOEs can be flooded with virtual space, removing the reliance on physical space restraints and providing the opportunity to 'display' a much more comprehensive range of solutions and options, from designs that offer luxury in small spaces, to the most indulgent of combi bedroom/bathroom zones."

Using technology that's derivative of the latest video games, Virtual Worlds is the industry's leading design package for bathroom retailers, allowing them to produce design ideas that present the room in its entirety in photo-realistic quality. Every product featured in the design is backed with extensive data including name, code numbers, and colours.

For further information on VitrA's new tile ranges and Showrooms of Excellence, contact VitrA on 01235 750 990. Contact Dave Roberts on 01908 663848 or visit www.virtualworlds.co.uk for further information on Logicom's Virtual Worlds.